Greenshines
Steve Jobs just put out an open letter laying out the plans for Apple to become more environmentally-neutral. It’s an interesting read, and it’s great to see that Apple has worked and will work to get a lot of the poisonous garbage out of it’s systems.
There were a couple of things that I did not know before.
If you bring your old iPod to any Apple Store to recycle, they’ll take off 10% of a new iPod. They’ll be extending that program this year by allowing you to mail it in.
Apple pretty much eliminate lead from it’s manufacturing chain by eliminating CRT monitors.
This one is obvious, but it never occurred to me before: lighter machines mean less waste. As items get smaller, not only do they take up less material, but they also leave less of a footprint on the environment. Sure this one is kind of a duh moment for me, but I just hadn’t considered it.
This was basically a way for Steve to tell Greenpeace to shove it. They’ve been singling out Apple for not being green, and letting other computer companies with future plans for reducing waste to slide. I can’t wait until someone else pisses off Steve.
Posted by Jonathan at 06:02 PM, 02 May 2007
